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ON
ON-DEMAND
PREMIUM
GOLF CONTENT
OUR VIEWERS
We chose Roku to host our videos because it's the world's leading streaming / connected TV platform.
More and more TV viewers around the world are "cutting the cord", watching on-demand niche content rather than traditional broadcast and cable TV.
For golfers, with limited viewing options on traditional TV, Fairwayvision is the perfect alternative - it's free, engaging, and features 100% original, premium content.
Our HD video stream is available 24/7, anywhere in the world with a broadband connection.
Getting connected on Roku is easy and inexpensive, and offers users the choice to stream popular apps like Netflix or HBO, along with niche content like Fairwayvision.
Anyone with a Roku account can install Fairwayvision in seconds, and enjoy our videos, at home or in public venues (eg. golf club house, pubs, hotels).
I have been watching your channel on my ROKU for about two years. (Maybe even more!) Anyway I too am an avid golfer. I have been known to watch your channel for hours! I really enjoy your channel!
- Allan B, Fairwayvision Roku viewer
THE WORLD'S #1 STREAMING DEVICE
In 2015 Fairwayvision became the first streaming channel on Roku to feature continuous golf course scenery videos. Over 500 golf courses are featured in 60-second segments, captured by our videographers on some of the world's most scenic golf holes.
on
Videos from over 500 golf courses
30 & 60-second segments, streaming in HD, 24/7
The #1 Streaming TV Device
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6 million views per year
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15,000 subscribers worldwide
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Advertising including brand placement, graphic overlays and custom videos
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Instagram user content
ON
By the #'s (2020)
Channel stats
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15,000 subscribers (Roku channel installations)
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~30 million video views
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500 videos in rotation, playlist updated weekly
Viewer stats
64% North America
21% Europe
18% Asia + Australia-NZ
75% male
60% 30-50 age group
24 minutes average viewing session (~50 videos)
From MAUNA KEA to ST. ANDREWS to BANDON DUNES
Shot in real time from a stationary tripod, our exclusive streaming Roku segments are designed to give viewers a sense of what it's like to be on different golf courses, with golfers hitting shots from the most scenic vantage points. It's a relaxing, peaceful view of golf in its purest essence.
TPC HARDING PARK • PORT VILA GC • BANFF SPRINGS • KAPALUA • KINGSBARNS • PASATIEMPO • RIA BINTAN • CAMBRIDGE GC • CHAMBERS BAY • CABOT CLIFFS • SORRENTO GC • EUROPEAN CLUB...
OVER 500 GOLF COURSES FEATURED
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ADVERTISING
Starting in 2021, we're pleased to offer limited advertising opportunities on our Roku channel, with different options for prime on-screen visibility during our 24/7 streaming content.
OVERLAY BRANDING
Our Roku TV channel features continuous, ambient video segments captured at different golf courses around the world. This means we have avoided inclusion of "traditional" TV-style video ads, which would disrupt the flow and ambient style that our viewers enjoy.
Instead, we're offering the placement of premium graphic overlays in the upper and / or lower thirds of the screen.
These premium overlays remain on screen for the duration of each Fairwayvision video, either 30 or 60 seconds.
At the end of each segment, we continue to offer a free overlay for participating golf courses, identifying the featured location for interested viewers.
TPC Deere Run - 5th hole
Frame from video currently playing on Fairwayision's Roku Channel
PRODUCT / BRAND PLACEMENT
While shooting video on location, we can include custom footage featuring the appearance of golf-related brands:
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Sponsored athletes
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Equipment: clubs, balls, bags, carts, training devices, range finders, etc.
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Apparel
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Tournament signage (and / or overlays added in post-production)
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Hotels, resorts or real estate developments
Have your own video content?
We can feature advertiser / client content as long as the video suits our format and style.
NEW in 2020! Instagram golfers around the world can now share their FV InstaShots videos for playback on Fairwayvision!
GEO-TARGETING
Ad placement can be geo-targeted to reach worldwide, national, regional or local audiences. For example, advertisers can opt to include their branding on golf video showcases featuring locations like Hawaii or Scotland. We can also offer sponsorship of individual course videos, for example during a tournament or event where there is no contracted TV coverage. As we expand our content collection, this option will also be enhanced.
Millions of Devices & Viewers
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In 2020, Roku was the No. 1 streaming platform in the USA, with ~ 40 million devices in use (up from 11 m in 2016)
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Roku has approximately 100 million viewers
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Nearly one in three smart TVs sold in the USA is a Roku TV
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Total household streaming hours up 60% since 2018
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By 2024, 50% of TV users in USA are expected to be cord-cutters / "cord-nevers"
Share your Instagram golf videos on our Roku TV channel. It's easy!
WORLDWIDE VISIBILITY FOR GOLF COURSES
Roku TV viewers will enjoy beautifully shot 30- and 60-second scenes featuring golfers at your golf club, capturing unique perspectives that unfold in real time.
Our Roku content is also available as raw video to our partnering golf clubs, allowing it to be re-purposed for use on the club's website, social media channels, or in-house TV systems. This content can then be branded with local advertising or promotional graphic overlays. Fairwayvision can provide the content as-is, or assist with custom edits and formatting for distribution across any / all media.
HOW TO GET YOUR GOLF COURSE FEATURED ON FAIRWAYVISION
1. SHOOT VIDEOS
The Fairwayvision team visits a golf course and identifies scenic locations to capture video of regular golfers hitting shots in real time... or we engage with a club or local golfer to provide footage for us.
2. POST PRODUCTION
The best 30 or 60 second segments are selected from our accumulated footage. Ambient live audio and background music are mixed. During the last 10 seconds of the clip, the name and location of the golf course is revealed, before fading out ahead of the next 60-second clip.
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