We chose Roku to host our videos because it's the world's leading streaming / connected TV platform.
More and more TV viewers around the world are "cutting the cord", watching on-demand niche content rather than traditional broadcast and cable TV.
For golfers, with limited viewing options on traditional TV, Fairwayvision is the perfect alternative - it's free, engaging, and features 100% original, premium content.
Our HD video stream is available 24/7, anywhere in the world with a broadband connection.
Getting connected on Roku is easy and inexpensive, and offers users the choice to stream popular apps like Netflix or HBO, along with niche content like Fairwayvision.
Anyone with a Roku account can install Fairwayvision in seconds, and enjoy our videos, at home or in public venues (eg. golf club house, pubs, hotels).
I have been watching your channel on my ROKU for about two years. (Maybe even more!) Anyway I too am an avid golfer. I have been known to watch your channel for hours! I really enjoy your channel!
- Allan B, Fairwayvision Roku viewer
THE WORLD'S #1 STREAMING DEVICE
In 2015 Fairwayvision became the first streaming channel on Roku to feature continuous golf course scenery videos. Over 500 golf courses are featured in 60-second segments, captured by our videographers on some of the world's most scenic golf holes.
By the #'s (2020)
15,000 subscribers (Roku channel installations)
~30 million video views
500 videos in rotation, playlist updated weekly
64% North America
18% Asia + Australia-NZ
60% 30-50 age group
24 minutes average viewing session (~50 videos)
From MAUNA KEA to ST. ANDREWS to BANDON DUNES
Shot in real time from a stationary tripod, our exclusive streaming Roku segments are designed to give viewers a sense of what it's like to be on different golf courses, with golfers hitting shots from the most scenic vantage points. It's a relaxing, peaceful view of golf in its purest essence.
TPC HARDING PARK • PORT VILA GC • BANFF SPRINGS • KAPALUA • KINGSBARNS • PASATIEMPO • RIA BINTAN • CAMBRIDGE GC • CHAMBERS BAY • CABOT CLIFFS • SORRENTO GC • EUROPEAN CLUB...
OVER 500 GOLF COURSES FEATURED
Starting in 2021, we're pleased to offer limited advertising opportunities on our Roku channel, with different options for prime on-screen visibility during our 24/7 streaming content.
Our Roku TV channel features continuous, ambient video segments captured at different golf courses around the world. This means we have avoided inclusion of "traditional" TV-style video ads, which would disrupt the flow and ambient style that our viewers enjoy.
Instead, we're offering the placement of premium graphic overlays in the upper and / or lower thirds of the screen.
These premium overlays remain on screen for the duration of each Fairwayvision video, either 30 or 60 seconds.
At the end of each segment, we continue to offer a free overlay for participating golf courses, identifying the featured location for interested viewers.
TPC Deere Run - 5th hole
Frame from video currently playing on Fairwayision's Roku Channel
PRODUCT / BRAND PLACEMENT
While shooting video on location, we can include custom footage featuring the appearance of golf-related brands:
Equipment: clubs, balls, bags, carts, training devices, range finders, etc.
Tournament signage (and / or overlays added in post-production)
Hotels, resorts or real estate developments
Have your own video content?
We can feature advertiser / client content as long as the video suits our format and style.
NEW in 2020! Instagram golfers around the world can now share their FV InstaShots videos for playback on Fairwayvision!
Ad placement can be geo-targeted to reach worldwide, national, regional or local audiences. For example, advertisers can opt to include their branding on golf video showcases featuring locations like Hawaii or Scotland. We can also offer sponsorship of individual course videos, for example during a tournament or event where there is no contracted TV coverage. As we expand our content collection, this option will also be enhanced.
Millions of Devices & Viewers
In 2020, Roku was the No. 1 streaming platform in the USA, with ~ 40 million devices in use (up from 11 m in 2016)
Roku has approximately 100 million viewers
Nearly one in three smart TVs sold in the USA is a Roku TV
Total household streaming hours up 60% since 2018
By 2024, 50% of TV users in USA are expected to be cord-cutters / "cord-nevers"